Strength, Brilliance And Beauty: De Beers Diamond Jewellery Tells Your Story

From the pieces we choose to the ways in which we wear them, our jewellery helps tell the story of who we are. And for luxury diamond jewellers De Beers, it’s all about emboldening its customers to communicate the most powerful and brilliant version of themselves
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The jewellery we choose is an important tool in the stories that we tell about ourselves – and that’s as true of a piece of costume jewellery as it is a diamond ring. Diamonds may be renowned for their eternal appeal, but that doesn’t mean that we can’t wear and style them in a contemporary way. Consider the elegance of diamond drop earrings against the bare skin of an exposed neck, or the unexpected contrast of a diamond necklace sparkling against a simple white T-shirt. The choices you make communicate something about you, so the key is discovering the pieces to best tell your story.

As a luxury jewellery house that draws upon its history while looking firmly toward the future, De Beers has made a name for itself as a leading force in contemporary jewellery and a master of storytelling. Inspired by the nature of Africa, but with a healthy dose of London’s energy and artistic spirit, its distinctive designs bring the most beautiful ethically and sustainably sourced diamonds to life in a way that is bold and yet utterly refined. Not only that, each piece also empowers its wearer to express themselves in exactly the way they want to.

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Talisman large band in yellow gold

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Talisman small hoop earrings in yellow gold

No wonder, then, that its innovative designs have been worn by powerful and stylish women such as Sienna Miller, Sydney Sweeney and Adwoa Aboah, the latter of whom stars in De Beers’s new Portraits of True Brilliance campaign. Shot in London, the city that both Aboah and De Beers call home, the campaign celebrates the beauty, resilience and multifaceted nature of diamonds and the women that wear them, a sentiment that the internationally renowned model, actor and activist perfectly embodies.

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Enchanted Lotus pendant in white gold

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Enchanted Lotus stud earrings in white gold

Because it’s not just about sparkle. Take the striking Talisman collection, which celebrates the raw and unique beauty of unpolished diamonds, with their yellow, green and brown hues evoking the untamed beauty of the earth, sea and sky. Rough diamonds were prized as a symbol of power long before they became a symbol of love, and the Talisman collection reflects that through its bold designs, hand-hammered precious metals and combination of both rough and polished diamonds. Each piece has been designed to be layered, stacked and styled in numerous different ways, allowing you to make it entirely your own.

There’s no denying the boldness of the Talisman medal necklace – a statement medallion in rose, white or yellow gold, embedded with concentric circles of both rough and polished diamonds. Or the stackable Talisman rings, each with its own unique combination of rough-cut, rose-cut and brilliant-cut diamonds. Of course, they sing when offset by deep colours and sensuous fabrics by night, but by day, Vogue loves stacking them alongside simple jewellery signatures and styling them with denim or leather, where they take on an entirely different feel. Just as the collection’s name suggests, they’re a symbol of strength and inherent power that you can carry around with you from morning to midnight.

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If symmetry and simplicity is more your thing, there’s the Enchanted Lotus collection, a jewelled tribute to the flower of the same name. A symbol of purity and renewal, the lotus flower’s four-petal appearance is perfectly translated into playful diamond jewellery ideal for day-to-night wear, showcasing the exceptional brilliance of the most exquisite diamonds. Take your cues from Aboah in the Portraits of True Brilliance campaign, and pair the collarbone-grazing Enchanted Lotus necklace with simple black, or tap into summer’s love affair with tulle, allowing one of the collection’s delicate bracelets to peek out from beneath gossamer-thin layers of fabric.

Put simply: you can consider diamond jewellery the ultimate tool in your styling arsenal – communicating who you are and what you believe in, in the chicest of ways.

Discover more about De Beers at debeers.co.uk