Naomi Smart

Naomi Smart is Vogue Shopping Director, Europe where she oversees the shopping strategy across all European Vogue titles. She leads British Vogue’s BSME award-winning vertical, Vogue Shopping, covering the best in fashion, beauty, interiors and travel. She has worked at British Vogue for over 10 years and is known for her innate sense in discovering up and coming talent in the worlds of fashion and design. Before that Naomi worked with freelance stylists throughout studying for her degree on the FCP course at Central St. Martins. When not spotlighting new design talent and cult brands, she can be found hunting out the best flea markets up and down the country! Follow Naomi on Instagram @naomismart__.