Demi Moore’s Cannes 2026 wardrobe has been playful, romantic, progressive and elegant, but for Brad Goreski, the man behind all that custom Jacquemus and Gucci, it’s a callback to his childhood. “This is the way I saw movie stars in my mind as a kid,” says Goreski of watching his client of almost two decades take to the stage as a jury member on the opening night of the French film festival. “I’m transferring all the things I had in my imagination while playing with Barbie to the red carpet.”
That purple princess-y Gucci gown? Cannes perfection, sure. But it’s actually reminiscent of the Tom Ford-era Gucci top Moore wore to 2003’s The Matrix Reloaded premiere with a pair of jeans. “Who thinks to put denim with such an important piece!” thought a teenage Brad while hoovering up celebrity culture from his family home in Canada. On the road to Moore becoming a Demna-backed brand ambassador, they have discussed harking back to the look multiple times. “The team used the lightest fabric in the world,” Goreski shares of making it happen for Cannes. “It’s ethereal, but strong.”
“Strong” has been a watchword of sorts while mapping out Moore’s Cannes wardrobe, from the colour palette (“optimistic”, “vibrant”, “joyful”) to the silhouettes that deliver on “drama”. Take her jury photocall look: a white strapless Jacquemus cocktail dress, featuring a fab fishtail hem hitting mid-calf and “polka dots literally jumping off it”. “It set the story of where we are going for the next two weeks.” Speaking of calves (British Vogue’s fashion desk is calling lower legs the new erogynous zone!), Moore’s Magda Butrym capri pants and cardi twin set confirmed that pedal pushers are, in fact, back and best styled, like Demi, with classic pumps and an Alaïa Teckel bag. These are not looks for faint-hearted fashion plates.
“Alice, I’m working hour by hour,” Brad, a ball of energy, chuckles when I attempt to add up the number of outfits per day, and the process of plotting out each junket, press moment, premiere and candid street-style shot. On Thursday night, for example, Moore hadn’t planned to walk the Fatherland red carpet, but the film nerd inside her couldn’t resist. This is Cannes after all! And, explains Goreski, the 2024 iteration of the festival was a “transformative moment” for Moore’s career, so the stakes are high. “We wanted to come back and give people a whole lot.” The solution was a killer blood-red Gucci gown crafted from metal-infused satin to lend the classic Old Hollywood silhouette a sculptural twist. The brief, happily received by Team Demna? “To make Demi look like a walking sculpture.”
The break-neck speed of Cannes is working so far for Goreski, who is flying solo in the South of France (he packed seven suitcases chock full of outfit options, while the custom gowns were flown in from all over the world), but he shouts out to his assistant, Clark, who is holding down the fort in LA. At least he has enjoyed the company from the atelier staff of brands, such as Ashi Studio, which sent a gunmnetal beaded gown and then altered it within 24 hours to make sure it fit Demi like a glove. Moore, for her part, doesn’t bat an eyelid at the intense fitting schedule required of a juror. And her glam squad – hairstylist Dimitris Giannetos and make-up artist Raoul Alejandre – are poised to engage transformation mode multiple times a day.
“Buckle your seat belts,” adds Brad of what’s to come. Moore’s Cannes mantra, meanwhile, applies to the jewels. “Is there anything bigger?” she queries every time the pair gets access to the Chopard vault. This zest for life – and diamonds – is abundantly clear as Demi Moore takes Cannes.
